callumgriffiths illustrator : March 2015

Thursday 12 March 2015

Level 5- Writing a Brief for Commission- Pt1. What a Brief Needs

to understand a commission more you should know one is together. working within a group we were given the task to write for the other group,either in pairs or threes.i worked in a group with Sophie and wanted to create a graphic design brief for Robin,Danielle and Liam.

to understanding the brief we regularly get for our modules we can state that the brief that is giving usually have these things:

A 'title' relating to the project
A specific and realistic deadline
Image specifications-
Size
Format
Method of Delivery
Any research/inspiration/influential work that should be referenced
A specific purpose
Possibly a budget (if working with installation art, exhibitions etc)
Material specifications (if needed, i.e. must be digital, pencil)
Project 'checkpoints' to see progress and to be signed off by client
Any other important information as deemed by the client

Using this list we will compile a realistic brief for their group, tailored to their talents for the purpose of this task.

conceptual branding

conceptual branding

'Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct

from those of other sellers."' [1]

Brands are particularly important in the world of advertising, marketing and sales- the main purpose is to make its product or service relevant for its target market and to set it apart from rivals. A brand is synonymous with identity, and having a solid, well thought out brand can be hugely beneficial to a buisness. Brands often come in the form of logos, and usually coupled with handy taglines, specific memorable colours and names and graphic shapes. Of course, one of the most important brand identifiers is the name. A name is what people will remember most, and is one of the biggest contributing factors in brand recognition and awareness.

Brand awareness is when a consumers can recognise a particular brand under different situations and can link the name, logo etc to certain parts of their memory. Most large companies aim for "Top-of-Mind" awareness which means when asked to name a general type of product that brand springs to mind- for example, someone could ask for a name of a coffee shop and they might say 'Starbucks' as the first thing that popped into their head.Strategic awareness happens when a brand is top-of-mind but also has qualities the consumer perceives as being 'better' than other brands. This distincts that brand from its competitors and can also be known as a 'unique selling point'.

Level 5- Writing a Brief or Commission- Pt2. The Brief

Together, me and Sophine wrote a brief based on a make-believe alcohol company commissioning a logo.

Voodoo Lemons

Tequila with a tantalising twist!

For this brief we require you to collaborate on a logo for our new brand of alcohol, Voodoo Lemons.
The concept behind the brand is that this tequila is made by clans of feral lemon clans who annually sacrifice each other to the Tequila God. Think Mayan and Aztec influences, and a humourous feel is also important so it remains in the same vein as our television advertisements.

Size:
One logo at 300x300mm at 300dpi (high resolution for print and editing purposes)
Same logo at 400x400px at 72dpi (screen resolution for websites and small advertiements)

Image:
3-5 colours only please. Open to suggestions regarding this if highly important to logo execution.
Must include at least one voodoo lemon wearing some type of ceremonial headdress with a hunting weapon and a comically angry/ bloodthirsty expression.
Must include the name of the brand 'Voodoo Lemons' and the tagline 'Tequila with a tantalising twist'.
Must contain depiction of 'tequila god' somehow (you have creative freedom on this).

Important Information:
Progress check #1 21/12/2014
Progress check #2 5/01/2015
Deadline 2/2/2015

Work MUST be sent digitally through dropbox and e-mail containing all versions of the logo. Finished logo MUST be sent in both .jpeg and .psd file types. Work must be appropriately named (i.e. voodoolemonlogo.jpg or similar)