Thursday 12 March 2015

Level 5- Writing a Brief or Commission- Pt2. The Brief

Together, me and  Sophine wrote a brief based on a make-believe alcohol company commissioning a logo.





Voodoo Lemons


Tequila with a tantalising twist!


For this brief we require you to collaborate on a logo for our new brand of alcohol, Voodoo Lemons.
The concept behind the brand is that this tequila is made by clans of feral lemon clans who annually sacrifice each other to the Tequila God. Think Mayan and Aztec influences, and a humourous feel is also important so it remains in the same vein as our television advertisements.

Size: 
One logo at 300x300mm at 300dpi (high resolution for print and editing purposes)
Same logo at 400x400px at 72dpi (screen resolution for websites and small advertiements)





Image:
3-5 colours only please. Open to suggestions regarding this if highly important to logo execution.
Must include at least one voodoo lemon wearing some type of ceremonial headdress with a hunting weapon and a comically angry/ bloodthirsty expression.
Must include the name of the brand 'Voodoo Lemons' and the tagline 'Tequila with a tantalising twist'.
Must contain depiction of 'tequila god' somehow (you have creative freedom on this).



Important Information:
Progress check #1 21/12/2014
Progress check #2 5/01/2015
Deadline 2/2/2015


Work MUST be sent digitally through dropbox and e-mail containing all versions of the logo. Finished logo MUST be sent in both .jpeg and .psd file types. Work must be appropriately named (i.e. voodoolemonlogo.jpg or similar)

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