Brand
Brands often come in the form of logos, and usually coupled with handy taglines, specific memorable colours and names and graphic shapes. Of course, one of the most important brand identifiers is the name. A name is what people will remember most, and is one of the biggest contributing factors in brand recognition and awareness.
a 'conceptual brand' should not be confused with 'the concept behind a brand'. A concept behind a brand is just what it sounds like- the idea, the story and essentially the heart and soul of a brand.
advertising and marketing campain will be based around the vitally important to think up a likeable, believeable concept for your brand.
the Apple logo, which is rated #1 on the Forbes magazine 'The World's Most Valuable Brands' list with a value of $104.3bil[2]. Possibly one of the greatest designed logos of all time
| Apple logo,May 17 1976, Rob Janoff [3] |
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The change in direction for the logo also encouraged a new marketing perspective, by trying to show users that Macs are professional and creative with their tv advertisements and using specific campaigns for their different products- i.e. Mac and iPod.
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