Level 5- Communicating and Understanding Briefs- part one of two

Commission:
 Noun

An instruction, command, or role given to a person or group.

"one of his first commissions was to design the the next cover of the magazine"

 So clearly a brief or commission will give me the instructions I need to perform the task set for me exactly how the client wants it. This is where communication becomes important. Without constantly communicating throughout a job, the direction of work may be misled and not meet the client's expectations. Today though, there are numerous ways of communicating with someone and usually a combination of methods is the best way to come to agreements.

Possible forms of communication:

•  E-mail
• Skype
• Telephone
• letter by post

 some people it can be easy to overthink your reply and send something totally Rushed or way to  formal. a  balance must be found in  between the methods of communication to avoid any misdirection between the client and the service provider.

 I would ideally like to have contact through e-mail and telephone with the option to meet, Skype and text if needed .  

Level 5- Conceptual Branding

Brand

 Brands often come in the form of logos, and usually coupled with handy taglines, specific memorable colours and names and graphic shapes. Of course, one of the most important brand identifiers is the name. A name is what people will remember most, and is one of the biggest contributing factors in brand recognition and awareness.

a 'conceptual brand' should not be confused with 'the concept behind a brand'. A concept behind a brand is just what it sounds like- the idea, the story and essentially the heart and soul of a brand.

 advertising and marketing campain will be based around the  vitally important to think up a likeable, believeable concept for your brand.

the  Apple logo, which is  rated #1 on the Forbes magazine 'The World's Most Valuable Brands' list with a value of $104.3bil[2]. Possibly one of the greatest designed logos of all time

Apple logo,May 17 1976, Rob Janoff [3]

 The change in direction for the logo also encouraged a new marketing perspective, by trying to show users that Macs are professional and creative with their tv advertisements and using specific campaigns for their different products- i.e. Mac and iPod.

Level 5- Communicating and Understanding Briefs- Pt2. Understanding and Organising Briefs

 understanding brief  part-two 


currently at  university  my year group  is   currently receive our assignments in the shap of a brief, in  the same format   that would receive in the working world.

 written and  spoken agreement, especially one concerning employment, sales, or tenancy, that is intended to be enforceable by an high level of law with the working Industry.

a brief that the artist will be paid in full according that the  work is required.  contracts
 are a  really powerful thing in the world of business which is not easily broken without serious legal repercussions. 

"A material breach is a breach that reaches to the heart of the contract’s subject matter and negatively affects the outcome of the agreement. The essential requirement for a material breach is that the non-breaching party did not receive the “substantial benefit” of the bargain.

A material or “major” breach usually has the effect of defeating the parties’ intentions in the contract. If the breach seems unfair or has gone beyond the terms of the contract, it is usually a material breach." [1]

example of these breaches would be if a plumber was employed to install some copper pipe inside the walls in a bathroom. If he used silver pipe, which was actually of a higher or equal quality, this would be considered a breach of contract but a minor breach because there are no adverse effects on the quality of the work commissioned by the homeowner.


highlight important parts or stick the brief where they can constantly see it,. at the beginning of their working sketchbook or at the wall of their workstation. 


[1] http://www.legalmatch.com/law-library/article/material-breach-of-contract.html accessed 23/10/2014