Level 5- Communicating and Understanding Briefs- part one of two

Commission:
 Noun

An instruction, command, or role given to a person or group.

"one of his first commissions was to design the the next cover of the magazine"

 So clearly a brief or commission will give me the instructions I need to perform the task set for me exactly how the client wants it. This is where communication becomes important. Without constantly communicating throughout a job, the direction of work may be misled and not meet the client's expectations. Today though, there are numerous ways of communicating with someone and usually a combination of methods is the best way to come to agreements.

Possible forms of communication:

•  E-mail
• Skype
• Telephone
• letter by post

 some people it can be easy to overthink your reply and send something totally Rushed or way to  formal. a  balance must be found in  between the methods of communication to avoid any misdirection between the client and the service provider.

 I would ideally like to have contact through e-mail and telephone with the option to meet, Skype and text if needed .  

Level 5- Conceptual Branding

Brand

 Brands often come in the form of logos, and usually coupled with handy taglines, specific memorable colours and names and graphic shapes. Of course, one of the most important brand identifiers is the name. A name is what people will remember most, and is one of the biggest contributing factors in brand recognition and awareness.

a 'conceptual brand' should not be confused with 'the concept behind a brand'. A concept behind a brand is just what it sounds like- the idea, the story and essentially the heart and soul of a brand.

 advertising and marketing campain will be based around the  vitally important to think up a likeable, believeable concept for your brand.

the  Apple logo, which is  rated #1 on the Forbes magazine 'The World's Most Valuable Brands' list with a value of $104.3bil[2]. Possibly one of the greatest designed logos of all time

Apple logo,May 17 1976, Rob Janoff [3]

 The change in direction for the logo also encouraged a new marketing perspective, by trying to show users that Macs are professional and creative with their tv advertisements and using specific campaigns for their different products- i.e. Mac and iPod.

Level 5- Communicating and Understanding Briefs- Pt2. Understanding and Organising Briefs

 understanding brief  part-two 


currently at  university  my year group  is   currently receive our assignments in the shap of a brief, in  the same format   that would receive in the working world.

 written and  spoken agreement, especially one concerning employment, sales, or tenancy, that is intended to be enforceable by an high level of law with the working Industry.

a brief that the artist will be paid in full according that the  work is required.  contracts
 are a  really powerful thing in the world of business which is not easily broken without serious legal repercussions. 

"A material breach is a breach that reaches to the heart of the contract’s subject matter and negatively affects the outcome of the agreement. The essential requirement for a material breach is that the non-breaching party did not receive the “substantial benefit” of the bargain.

A material or “major” breach usually has the effect of defeating the parties’ intentions in the contract. If the breach seems unfair or has gone beyond the terms of the contract, it is usually a material breach." [1]

example of these breaches would be if a plumber was employed to install some copper pipe inside the walls in a bathroom. If he used silver pipe, which was actually of a higher or equal quality, this would be considered a breach of contract but a minor breach because there are no adverse effects on the quality of the work commissioned by the homeowner.


highlight important parts or stick the brief where they can constantly see it,. at the beginning of their working sketchbook or at the wall of their workstation. 


[1] http://www.legalmatch.com/law-library/article/material-breach-of-contract.html accessed 23/10/2014

Level 5- Writing a Brief for Commission- Pt1. What a Brief Needs

Level 5- Writing a Brief for Commission- Pt1. What a Brief Needs

to understand a commission more you should know one is together. working within a group we were given the task to write for the other group,either in pairs or threes.i worked in a group with Sophie and wanted to create a graphic design brief for Robin,Danielle and Liam.

to understanding the brief we regularly get for our modules we can state that the brief that is giving usually have these things:

• A 'title' relating to the project
• A specific and realistic deadline
• Image specifications-
• Size
• Format
• Method of Delivery
• Any research/inspiration/influential work that should be referenced
• A specific purpose
• Possibly a budget (if working with installation art, exhibitions etc)
• Material specifications (if needed, i.e. must be digital, pencil)
• Project 'checkpoints' to see progress and to be signed off by client 
• Any other important information as deemed by the client

Using this list we will compile a realistic brief for their group, tailored to their talents for the purpose of this task.

conceptual branding

conceptual branding 

'Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct 

from those of other sellers."' [1]


Brands are particularly important in the world of advertising, marketing and sales- the main purpose is to make its product or service relevant for its target market and to set it apart from rivals. A brand is synonymous with identity, and having a solid, well thought out brand can be hugely beneficial to a buisness. Brands often come in the form of logos, and usually coupled with handy taglines, specific memorable colours and names and graphic shapes. Of course, one of the most important brand identifiers is the name. A name is what people will remember most, and is one of the biggest contributing factors in brand recognition and awareness.

Brand awareness is when a consumers can recognise a particular brand under different situations and can link the name, logo etc to certain parts of their memory. Most large companies aim for "Top-of-Mind" awareness which means when asked to name a general type of product that brand springs to mind- for example, someone could ask for a name of a coffee shop and they might say 'Starbucks' as the first thing that popped into their head.Strategic awareness happens when a brand is top-of-mind but also has qualities the consumer perceives as being 'better' than other brands. This distincts that brand from its competitors and can also be known as a 'unique selling point'. 

Level 5- Writing a Brief or Commission- Pt2. The Brief

Together, me and  Sophine wrote a brief based on a make-believe alcohol company commissioning a logo.

Voodoo Lemons

Tequila with a tantalising twist!

For this brief we require you to collaborate on a logo for our new brand of alcohol, Voodoo Lemons.
The concept behind the brand is that this tequila is made by clans of feral lemon clans who annually sacrifice each other to the Tequila God. Think Mayan and Aztec influences, and a humourous feel is also important so it remains in the same vein as our television advertisements.

Size: 
One logo at 300x300mm at 300dpi (high resolution for print and editing purposes)
Same logo at 400x400px at 72dpi (screen resolution for websites and small advertiements)





Image:
3-5 colours only please. Open to suggestions regarding this if highly important to logo execution.
Must include at least one voodoo lemon wearing some type of ceremonial headdress with a hunting weapon and a comically angry/ bloodthirsty expression.
Must include the name of the brand 'Voodoo Lemons' and the tagline 'Tequila with a tantalising twist'.
Must contain depiction of 'tequila god' somehow (you have creative freedom on this).



Important Information:
Progress check #1 21/12/2014
Progress check #2 5/01/2015
Deadline 2/2/2015


Work MUST be sent digitally through dropbox and e-mail containing all versions of the logo. Finished logo MUST be sent in both .jpeg and .psd file types. Work must be appropriately named (i.e. voodoolemonlogo.jpg or similar)

terget markets and consumers needs (halloween party

 market and consumers

 [1]A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

for the start of this year my course were  giving the task to  hosted a Halloween party for illustration and  students for this to be  successful event  will have to research is needed to be able to known the consumer needs of our target market 

with being a student at this university my self I no the type of  student that attend here and whether or not they have the funds on spending on nights outs...the target market are the students of ccad and the consumer needs will vary and the factors are needed to be considered for when we are organising the halloween party.

To target your consumer properly there is 6 step to think about. eg(Halloween party) 

1. students often have the limited funds with the money being spent on other essentials so it is very important that the entry tickets are affordable and the drinks are also cheap.as a group we made the chose of having the party within the art cafe which is free.the bar within the art cafe which will be organised by Sean Walsh he will be supply the drink at the party and he will be taking the profits from the drink.the sale of the tickets will vary on price so if we are to make a profit we will need to sale the tickets at 5pound  we will need to sale about 15 to 20 tickets to make the profit possible.a making the tickets cheap should bring the students.all drink prices will be set by Sean as he will be setting up the bar.
2. students of both sex age average 18 to 25
3. alcohol consumption-what drinks will people want,larger,beer,wine,non alcoholic drinks.
4. some people will have to travel or drive and may not be able to drink which could possibly put them off attending the party.the train times are limited so people who commute via train may have to leave earlier to make it for the train to solve this problem the party could start earlier maybe 8 or 9
5. being one of the students that will be attending the party a visual impact the event plays a crucial part in the attracting them to the event,posters will be designed and made by the illustrators and the graphic designers of the group.
6. the tickets and flyers will also be made to a similar style to keep with the theme of the party

understanding what students spend day to day......

University students are using up their maintenance loans on more than a month before term is due to end, and are spending almost as much money on alcohol as they do on food.

A survey by VoucherCodes found that the loans designed to cover a whole term's rent and living expenses are being used up in just two months, even though this autumn's term is just over three months long.

What's left over after rent is being spent at a rate that is leaving many student relying on handouts from their families, dipping into whatever savings they have, or being forced to use their bank overdrafts.

who.why.when....

1. Who? This is one of the most important factors. Your target market may, for example, be children (children's books) but the consumer is the parents. If they don't like the look of something their precious child will be exposed too, they won't buy it full stop.
2. Why? Another important part of the target is why they would buy a product. If their aim is to study, would they buy a games console or a laptop? If they want to have fun, would they rather purchase an algebra book or some tabletop puzzles?
3. When? Birthdays, holidays and seasons are all vital in the marketing and targeting of a product. Thick, winter hoodies probably wouldn't be in as much demand in the height of summer as they would be come October, and how many people would buy a bikini at Christmas? Getting the timing right is just as important as targets and reasonings.

Whilst rent has increased very slightly on  spending on food has plummeted. In fact, in most categories spending has fallen compared to last year, down £38 across the board.

The spend each month on “luxury” items such as clothes and socialising have taken a small hit, however travel costs have jumped from £40 to £44.

On average, £5 is spent on illegal drugs each month, which may come as a surprise to some.

It may be that students are becoming increasingly sensitive to their spending habits, perhaps due to a higher awareness of ‘student debt’ since the fee increase along with the wider economic climate of austerity.

understanding you target market......

Target your market at people with disposable income, understand what people have. Disposable income is the money left over once all your living expenses have been paid for. An example of changing disposable income affecting the visual arts is when the recession hit the UK everybody was effected, including art buyers. Prices for a piece of artwork would massively decrease because people didn't have the disposable income to buy the things they want, such as artwork.

the old spice marking campaign

to understanding the market you need to have a great understanding of your consumer and i think that looking at the old spice campaign and how there market there brand to the consumer (old spice is a mans spray and body wash that campaigned to the upper class as you no from the adds on the tv as the add shows a man doing some thing as they say upper class things like playing poly riding on the beach  and wearing a sweeter around your neck like i said the upper class.

The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed.

It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.

Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand.

The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media.

The Old Spice Campaign Facts and Figures

Here are some of the numbers that were the result of the continuous marketing campaign.

• The number one most viewed sponsored channel on YouTube
• 236 million YouTube Views
• 80,000 Twitter followers in 2 days
• Facebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million)
• Sales figures increased by 107 %

The creators of the campaign decided  to add a negative twist to rejuvenate the campaign by introducing a rival “Fabio” the “New Old Spice Guy” and had the viewers vote on who they preferred . This produced a lot of “Buzz” online and negative comment (viewers “loved” Isaiah Mustafa the original old spice guy) that continued to drive the viral conversation with the original “Old Spice Guy of course winning the competition. I have found negative headlines to produce much better responses 

https://www.youtube.com/watch?v=Hq2SlCja3zo

but now they have taking they camping in hole new direction with terry crews the adds are just over the top crazy and i love it.they have taking away the hole concept of the upper class and gone in a new direction which  i think i smart  because i think if you watch the adds now its funny and that a really good point to have after you stop laughing you what it. before i would have said no to old spice but now i would happy buy this just because terry crew the man is a legend :)

this link is to all that adds the terry has done for old spice give it a look
https://www.youtube.com/watch?v=Hq2SlCja3zo

freelance opportunities

Illustrators create images that complement or help to clarify written text in books, magazines and online. Illustrators make work in pen, pencil, chalk, paint, computer graphics or other media, and they tend to have a distinctive style. Some illustrators work in art or graphic design departments, while others freelance for a number of companies. Read on for information on how to start a career as an illustrator.

exhibitions

• art crank 
• tattoo exhibitions 
• graffiti magazine and magma book
• graphic designs now 
• exhibitions with London
• sho me illustration expo
• graphic expo

target your market

know your markset your expectations
price your costs to exhibitions
design the show/exhibitions
promote the
invite guests for a private view

it must represent you