terget markets and consumers needs (halloween party

 market and consumers

 [1]A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

for the start of this year my course were  giving the task to  hosted a Halloween party for illustration and  students for this to be  successful event  will have to research is needed to be able to known the consumer needs of our target market 

with being a student at this university my self I no the type of  student that attend here and whether or not they have the funds on spending on nights outs...the target market are the students of ccad and the consumer needs will vary and the factors are needed to be considered for when we are organising the halloween party.

To target your consumer properly there is 6 step to think about. eg(Halloween party) 

1. students often have the limited funds with the money being spent on other essentials so it is very important that the entry tickets are affordable and the drinks are also cheap.as a group we made the chose of having the party within the art cafe which is free.the bar within the art cafe which will be organised by Sean Walsh he will be supply the drink at the party and he will be taking the profits from the drink.the sale of the tickets will vary on price so if we are to make a profit we will need to sale the tickets at 5pound  we will need to sale about 15 to 20 tickets to make the profit possible.a making the tickets cheap should bring the students.all drink prices will be set by Sean as he will be setting up the bar.
2. students of both sex age average 18 to 25
3. alcohol consumption-what drinks will people want,larger,beer,wine,non alcoholic drinks.
4. some people will have to travel or drive and may not be able to drink which could possibly put them off attending the party.the train times are limited so people who commute via train may have to leave earlier to make it for the train to solve this problem the party could start earlier maybe 8 or 9
5. being one of the students that will be attending the party a visual impact the event plays a crucial part in the attracting them to the event,posters will be designed and made by the illustrators and the graphic designers of the group.
6. the tickets and flyers will also be made to a similar style to keep with the theme of the party

understanding what students spend day to day......

University students are using up their maintenance loans on more than a month before term is due to end, and are spending almost as much money on alcohol as they do on food.

A survey by VoucherCodes found that the loans designed to cover a whole term's rent and living expenses are being used up in just two months, even though this autumn's term is just over three months long.

What's left over after rent is being spent at a rate that is leaving many student relying on handouts from their families, dipping into whatever savings they have, or being forced to use their bank overdrafts.

who.why.when....

1. Who? This is one of the most important factors. Your target market may, for example, be children (children's books) but the consumer is the parents. If they don't like the look of something their precious child will be exposed too, they won't buy it full stop.
2. Why? Another important part of the target is why they would buy a product. If their aim is to study, would they buy a games console or a laptop? If they want to have fun, would they rather purchase an algebra book or some tabletop puzzles?
3. When? Birthdays, holidays and seasons are all vital in the marketing and targeting of a product. Thick, winter hoodies probably wouldn't be in as much demand in the height of summer as they would be come October, and how many people would buy a bikini at Christmas? Getting the timing right is just as important as targets and reasonings.

Whilst rent has increased very slightly on  spending on food has plummeted. In fact, in most categories spending has fallen compared to last year, down £38 across the board.

The spend each month on “luxury” items such as clothes and socialising have taken a small hit, however travel costs have jumped from £40 to £44.

On average, £5 is spent on illegal drugs each month, which may come as a surprise to some.

It may be that students are becoming increasingly sensitive to their spending habits, perhaps due to a higher awareness of ‘student debt’ since the fee increase along with the wider economic climate of austerity.

understanding you target market......

Target your market at people with disposable income, understand what people have. Disposable income is the money left over once all your living expenses have been paid for. An example of changing disposable income affecting the visual arts is when the recession hit the UK everybody was effected, including art buyers. Prices for a piece of artwork would massively decrease because people didn't have the disposable income to buy the things they want, such as artwork.

the old spice marking campaign

to understanding the market you need to have a great understanding of your consumer and i think that looking at the old spice campaign and how there market there brand to the consumer (old spice is a mans spray and body wash that campaigned to the upper class as you no from the adds on the tv as the add shows a man doing some thing as they say upper class things like playing poly riding on the beach  and wearing a sweeter around your neck like i said the upper class.

The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed.

It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.

Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand.

The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media.

The Old Spice Campaign Facts and Figures

Here are some of the numbers that were the result of the continuous marketing campaign.

• The number one most viewed sponsored channel on YouTube
• 236 million YouTube Views
• 80,000 Twitter followers in 2 days
• Facebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million)
• Sales figures increased by 107 %

The creators of the campaign decided  to add a negative twist to rejuvenate the campaign by introducing a rival “Fabio” the “New Old Spice Guy” and had the viewers vote on who they preferred . This produced a lot of “Buzz” online and negative comment (viewers “loved” Isaiah Mustafa the original old spice guy) that continued to drive the viral conversation with the original “Old Spice Guy of course winning the competition. I have found negative headlines to produce much better responses 

https://www.youtube.com/watch?v=Hq2SlCja3zo

but now they have taking they camping in hole new direction with terry crews the adds are just over the top crazy and i love it.they have taking away the hole concept of the upper class and gone in a new direction which  i think i smart  because i think if you watch the adds now its funny and that a really good point to have after you stop laughing you what it. before i would have said no to old spice but now i would happy buy this just because terry crew the man is a legend :)

this link is to all that adds the terry has done for old spice give it a look
https://www.youtube.com/watch?v=Hq2SlCja3zo